Integrity
It’s in our DNA to always do what is right
For decades of innovation, we have made a difference
Our passion and commitment to making a difference in reproductive health has never been stronger.
The Vitrolife Group has a vision with a purpose: to enable people to fulfill the dream of having a healthy baby. As a leading global partner in reproductive health, striving for better treatment outcomes for patients, we prove that our innovations make a difference. Together, we combine high-quality medical devices with pioneering genetic testing solutions, covering the entire reproductive-health journey. Grounded in science, our innovations provide consistent performance, workflow efficiency, and guaranteed quality. By doing the right thing and working together towards a clear vision, we create endless possibilities.
For decades, our innovations have made a difference. Together, we create excellence in reproductive health!
Discover our values
Our corporate culture is based on values. They guide us in how we act and make decisions in different situations. With Integrity, Quality, Innovation, and Collaboration, we are proud to make a difference every day and together.
Quality
Quality all the way, in everything that we do
Innovation
Pushing the boundaries of creativity & science to improve patient outcomes
Collaboration
Together, we are dedicated to making a difference in reproductive health
CEO Vitrolife Group
Bronwyn Brophy
Selecting the core values of our company has been a journey and it’s an important one because ultimately the values define who we are as a company, how we define ourselves and how we want to be perceived both internally and externally. The values clearly set out what is important to us and should guide our decision making so that we remain true to those values and they stand the test of time.
A journey to parenthood
Mikaela and Lena hoped for a miracle – they got two
Follow Mikaela and Lena’s heartfelt journey to parenthood. Hoping for a miracle, they were blessed with two. Their story offers a personal look into the emotional and transformative experience of IVF.
An interview about AI in IVF
The future of embryo evaluation
In this interview, Dr. Peter Illingworth, Medical Director at IVF Australia/Virtus Health, shares his perspective on the role of AI in IVF. Learn how emerging technologies are shaping the future of embryo evaluation and fertility care
IVFMD
A pillar in the IVF community
Discover how IVFMD enhanced efficiency and embryo assessment by implementing EmbryoScope+ across all their clinics – supporting their mission to deliver excellent patient care.
Meet Our Customers
At Vitrolife Group, our core values are the foundation of every relationship we build. Our commitment to Integrity, Quality, Innovation, and Collaboration shines through in the experiences of our customers. In this section, we invite you to discover the stories of those who have partnered with us and listen to their experiences.
Director of Genetic Services Inception Fertility I North America
Lauri Black
The Vitrolife Group have been excellent partners with Inception Fertility and the Prelude Network group of clinics in participating and partnering in research to benefit our patients in their care. They have always been open to receiving feedback, incorporating that feedback to improve our patients' experiences. As the Director of Genetic Services for Inception Fertility, I have deep appreciation for the Vitrolife Group.
Two of our highly valued customers I North America
Dan Nayot and George Koustas
During ESHRE 2024, our CEO, Bronwyn Brophy, and SVP and General Manager North America, Erin Schardt, had the opportunity to meet two of our highly valued customers. George Koustas, Director of Embryology at the Columbia University Fertility Center, and Dan Nayot, Medical Director at Fertility Partners. In this video, they share their experiences with their collaboration with the Vitrolife Group and discuss upcoming innovations in the IVF field.
