For decades of innovation, we have made a difference

Our passion and commitment to making a difference in reproductive health has never been stronger.

The Vitrolife Group has a vision with a purpose: to enable people to fulfill the dream of having a healthy baby. As a leading global partner in reproductive health, striving for better treatment outcomes for patients, we prove that our innovations make a difference. Together, we combine high-quality medical devices with pioneering genetic testing solutions, covering the entire reproductive-health journey. Grounded in science, our innovations provide consistent performance, workflow efficiency, and guaranteed quality. By doing the right thing and working together towards a clear vision, we create endless possibilities.

For decades, our innovations have made a difference. Together, we create excellence in reproductive health!

Discover our values through the voices of Vitrolife Group employees

Our corporate culture is based on values. They guide us in how we act and make decisions in different situations. With Integrity, Quality, Innovation, and Collaboration, we are proud to make a difference every day and together. We have collected several testimonials from various colleagues all over the world, where they share practical examples of how they live the values every day. Discover our values through the voices of Vitrolife Group employees.

Integrity

It’s in our DNA to always do what is right

Quality

Quality all the way, in everything that we do

Innovation

Pushing the boundaries of creativity & science to improve patient outcomes

Collaboration

Together, we are dedicated to making a difference in reproductive health

CEO Vitrolife Group

Bronwyn Brophy

Selecting the core values of our company has been a journey and it’s an important one because ultimately the values define who we are as a company, how we define ourselves and how we want to be perceived both internally and externally. The values clearly set out what is important to us and should guide our decision making so that we remain true to those values and they stand the test of time.

Marketing Director I China

Chris Liu

For me, integrity is consistency of beliefs and behavior. We strive to do the right things.

MEA Laboratory Manager I USA

Erik Strait

Our quality program is unique, and we test far beyond industry standards. We test everything from raw materials during manufacturing to finished products.

VP R&D Genetic Services I Spain

Carmen Rubio Lluesa, PhD

Innovation is key in our field of reproductive genetics and reproductive medicine. We need to understand the needs of the patient and the clinician working in the IVF field. Once we understand this, we can begin the conceptual phase of a project. In the near future, we have exciting innovations in our pipeline.

Embryo Product Director I Spain

Nasser Al Asmar Piñar, PhD

In my role, collaborating with other teams is crucial, both internally and externally. We strive to have the best tests and products for our customers and help patients in achieving their reproductive goals.

Territory Sales Manager West I USA

Jim McGinley

For me, quality is to deliver a product that exceeds the expectations of the customer and deliver it in such a way that it exceeds their expectations well.

Business Development & Scientific Advisor I Canada & USA

Alissa Magwood, Msc

Collaboration means working together to achieve a common goal. Our common goal is to help people to have a healthy baby.

Customer support representative I Spain

Carmen Alba Pascual

Integrity means doing things right, being honest, ethical, and respectful in every interaction, especially for me when being in contact with patients and customers.

APAC Scientific Leader I Japan

Souichi Ogata

Meeting colleagues with diverse backgrounds within the Vitrolife Group is a very exciting and inspiring opportunity. We work together as a group for a good cause.

SVP Genetic Services I Spain

Ricardo Capella

Quality is one of the most critical factors in enabling the delivery of our value proposition of helping patients fulfill their dream of having a healthy baby.

Meet Our Customers

At Vitrolife Group, our core values are the foundation of every relationship we build. Our commitment to Integrity, Quality, Innovation, and Collaboration shines through in the experiences of our customers. In this section, we invite you to discover the stories of those who have partnered with us and listen to their experiences.

Director of Genetic Services Inception Fertility I North America

Lauri Black

The Vitrolife Group have been excellent partners with Inception Fertility and the Prelude Network group of clinics in participating and partnering in research to benefit our patients in their care. They have always been open to receiving feedback, incorporating that feedback to improve our patients' experiences. As the Director of Genetic Services for Inception Fertility, I have deep appreciation for the Vitrolife Group.

Two of our highly valued customers I North America

Dan Nayot and George Koustas

During ESHRE 2024, our CEO, Bronwyn Brophy, and SVP and General Manager North America, Erin Schardt, had the opportunity to meet two of our highly valued customers. George Koustas, Director of Embryology at the Columbia University Fertility Center, and Dan Nayot, Medical Director at Fertility Partners. In this video, they share their experiences with their collaboration with the Vitrolife Group and discuss upcoming innovations in the IVF field.